“I think the first time I tried Nuun I simply bit into it and kept chewing! I thought it was a sporty type of chewy sweet tart. Eventually, I learned to add water. Now my husband and I both use it with every event we do, and we provide it for our athletes and spread the word about how well it works for HUGE endurance races, like UltraMan. What bothers me the most now, is that I have to hide my stash from my husband!”
-Dorette Franks, Endurance Performance Coach, VEGA Ambassador, RRCA Run Coach, USA Triathlon & USA Track & Field Certified
Trifiniti started out much the same way as Nuun – very grassroots. It’s a “mom and pop” – or more accurately, “husband and wife” – coaching company that’s been growing and increasing its athletic services over the years. Trifiniti’s culture is about simplicity and fun – like Nuun, which is a staple product in Trifiniti’s training toolkit.
Trifiniti is all about helping athletes achieve their best, supporting them through workouts, group training sessions, and SAG (support and gear) during their long rides and runs. This year, Trifiniti aims to streamline its approach to SAG support, using only the products that provide the best-in-class performance. Nuun will be a continuing staple in Trifiniti’s SAG mobile.
Community involvement is important to Trifiniti, too. Trifiniti’s team philosophy includes giving back through community outreach programs, like the Best Buddies Foundation and the Wounded Warriors Foundation.